Crayola stands for unlimited creativity. An important element in the development of children and young people. With the lines Crayola MiniKids, Crayola Stationery, Crayola Outdoor, Color Wonder and Washable Dry Erase, Crayola Creations and the great licensed products from Disney, Crayola covers broad target groups from 3 to 99 years.
Through the attributes of quality, innovation and brand management, Crayola demonstrates that the brand is not seen as “THE complete supplier in the creative market” for nothing. The different lines are clearly separated in terms of packaging and are therefore easily recognizable for the consumer. The Crayola umbrella logo offers the overall certainty of having bought the right product.
Crayola is premium and has advantages over its competitors in various submarkets. This brand trust on the part of the consumer means that children, as well as parents and grandparents, are happy to choose Crayola products.